BetterUp

BetterUp is an American digital coaching and workforce-development company founded in 2013 and officially launched in 2016. It was founded by Alexi Robichaux (CEO) and Eduardo Medina (COO), and operates as a privately held business in the professional-development industry. Its headquarters is listed as Austin, Texas in current reference sources, though the company was originally based in San Francisco.

The company specializes in one-on-one coaching, behavioral sciences, and artificial intelligence to provide personal and professional development for individuals and companies. Its products center on a coaching platform delivered via mobile and web, increasingly augmented with AI-driven tools. Before its public launch, BetterUp was beta-tested by Logitech, Capital One, and Deloitte, and in November 2016 it raised $12.9 million and launched its mobile application connecting employees with career coaches.

BetterUp has raised a total of $570 million, including a Series E round of $300M, reaching "unicorn" status. The company trebled its value to $4.7bn after hiring Prince Harry, who took on a Chief Impact Officer role. It targets enterprises seeking to develop and retain their workforce, combining human coaching with behavioral science and AI to support employee growth, leadership development, and well-being at scale.

Because BetterUp's platform already blends human coaching with AI-driven tools, innovation in AI and behavioral science is directly relevant to how it scales personal and professional development for enterprise customers.