companyRetailSingapore

FairPrice Group

Singapore's largest retail company with a social mission to moderate the cost of living.

Established in 1973 by the labour movement, FairPrice Group is a leading retail entity headquartered in Singapore. The Group operates over 570 touchpoints, including FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, and a convenience store network consisting of FairPrice Xpress and Cheers. Its operations extend to pharmacies, food courts, and hawker centres, serving approximately 430,000 shoppers daily.

The Group's organizational structure includes NTUC FairPrice Co-operative Limited and subsidiaries such as NTUC Foodfare Co-operative Limited, Kopitiam Investment Pte Ltd, Cheers Holdings (2004) Pte Ltd, and NTUC Link Private Limited. With a workforce of over 10,000 employees, the Group maintains a significant operational scale and has expanded its offerings through collaborations with international chains like Coles and Don Quijote.

Innovation in the retail space is relevant to FairPrice Group as it seeks to maintain resilience in a competitive sector. This is evidenced by its focus on in-house brands, which generated nearly SGD 1 billion in revenue in 2024, supporting its mission to keep daily essentials accessible to the Singaporean community.

Ideas that could help FairPrice Group

Fast-Food SST Experience Optimizer
A UX auditing and optimization tool for self-service kiosks that specifically targets speed, ease of use, and perceived enjoyment to increase customer retention.
Why it helps: Operating various food and retail outlets in Asia, they can apply these specific satisfaction drivers to their self-checkout and ordering systems.