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Google Looker

Google Cloud's platform for business intelligence, data applications, and embedded analytics.

Google Cloud Looker

Looker is a business intelligence platform provided by Google Cloud that enables organizations to explore, share, and visualize company data. Founded in 2012 and acquired by Google in 2020 for $2.6 billion, the platform connects directly to cloud data warehouses like Google BigQuery and Snowflake rather than storing data itself.

The platform utilizes LookML, a proprietary modeling language, to define consistent data metrics and business logic, ensuring a single source of truth and robust data governance. It provides tools for self-service data exploration, interactive dashboards, and the operationalization of insights into automated workflows.

Integrating Gemini and Google Cloud's Agentic Data Cloud, Looker offers conversational analytics that allow users to move from natural-language questions to automated decisions. The platform maintains a multi-cloud commitment, supporting various data management systems including Amazon Redshift, Azure SQL, and Snowflake.

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