companyNutritional Supplements / Functional FoodsUnited States

Humann (HumanN)

Austin-based functional nutrition company pioneering nitric oxide-based supplements for cardiovascular health.

HumanN (formerly Neogenis Laboratories) was founded in 2009 in Austin, Texas, and is a privately held company with 51–200 employees. It is an industry leader in science-backed functional foods and nutritional supplements focused on cardiovascular, metabolic, and brain health, built around the commercialization of Nobel Prize-winning nitric oxide research originally conducted by Dr. Ferid Murad.

The company holds an exclusive nitric oxide license through the University of Texas Health Science Center in Houston and has invested in at least eight peer-reviewed clinical trials. Its flagship products include the SuperBeets®, Neo40, and BeetElite franchises — beet-based supplements positioned around nitric oxide enhancement — as well as newer launches such as SuperGrapes Chews.

HumanN's SuperBeets® brand is recognized as the #1 cardiologist, pharmacist, and doctor-recommended beet brand for cardiovascular health support according to IQVIA ProVoice Surveys. The company received the 2017 Nutrition Business Journal Award for Science and has been named to the Inc. 5000 list of fastest-growing private companies for 10 consecutive years as of 2024.

As a company operating at the intersection of nutritional science and consumer health, HumanN is highly relevant to innovations in cardiovascular wellness, functional foods, and evidence-based supplementation.

Ideas that could help Humann (HumanN)

NitroFlora: Targeted Nitrate-Reducing Oral Probiotic Lozenge
A daily lozenge delivering clinically selected nitrate-reducing bacterial strains to the oral cavity, designed to restore the enterosalivary cycle and boost systemic nitric oxide production for cardiovascular and metabolic health.
Why it helps: HumanN already markets Neo40 and SuperBeets targeting NO production; a nitrate-reducing oral probiotic directly addresses the microbial bottleneck their customers face and fits their existing messaging.