companyQuick-service restaurantUSA

KFC

One of the world's largest quick-service restaurant chains specializing in fried chicken.

KFC (Kentucky Fried Chicken) is a global quick-service restaurant chain known for its signature "Original Recipe" of 11 herbs and spices. Founded by Colonel Harland Sanders in Corbin, Kentucky, the brand began franchising in 1952 and later became the first Western quick-service restaurant chain to enter China in 1987.

As a subsidiary of Yum! Brands, Inc., KFC is the largest of the company's legacy brands by restaurant count and system sales. As of March 2024, the chain operates more than 30,000 restaurants across over 145 countries and territories, with the majority of these locations being franchised.

While Yum! Brands maintains its global headquarters in Louisville, Kentucky, KFC announced in February 2025 that its U.S. corporate headquarters would relocate to Plano, Texas.

Ideas that could help KFC

Fast-Food SST Experience Optimizer
A UX auditing and optimization tool for self-service kiosks that specifically targets speed, ease of use, and perceived enjoyment to increase customer retention.
Why it helps: Can use these insights to reduce manpower shortages by ensuring customers find the SSTs easy and useful enough to prefer them over human counters.