companySports NutritionUnited Kingdom

Myprotein

A British sports nutrition brand and flagship of THG's Nutrition division.

Founded in 2004 by Oliver Cookson, Myprotein is a British bodybuilding supplement brand that has expanded into a family of brands including Myvitamins, Myvegan, and MP Activewear. It was acquired by The Hut Group (THG) in 2011 and currently operates in over 70 countries worldwide.

The company offers a wide range of products, including protein powder, vitamins, minerals, and snack alternatives. In addition to its online presence, Myprotein has expanded its retail footprint in the US through a production facility in Kentucky and listings in stores such as Walmart, GNC, and The Vitamin Shoppe.

As a global leader in sports nutrition, the brand maintains significant scale, with its flagship domain generating US$458 million in revenue in 2025. THG Nutrition serves approximately 5.9 million active customers, with a high rate of returning customers and partnerships with entities like Williams Racing, Hyrox, and Marvel.

Ideas that could help Myprotein

Plant-Based Carnitine Optimization Supplement
A targeted nutritional supplement designed to support SLC25A45-mediated carnitine biosynthesis for individuals on plant-based diets.
Why it helps: They can target the plant-based performance market with a product that specifically addresses the carnitine biosynthesis gap.