company

Shell

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Ideas that could help Shell

GDI-Specific High-DCA Maintenance Fuel
A premium fuel grade specifically formulated with high-dose Deposit Control Additives (DCA) to reduce particulate emissions and fuel consumption in aging Gasoline Direct Injection (GDI) vehicles.
Why it helps: Can launch a high-margin premium fuel tier specifically for GDI engine owners to improve vehicle longevity and emissions.