China Household Life-Event Segmentation Index

A subscription data product that turns longitudinal Chinese family survey records (the China Family Panel Studies) of marriages, jobs, moves, and household composition into life-stage segments and demand forecasts, so consumer brands can time product launches to life events in rural and urban China. Subscribers receive derived indices and transition tables rather than the underlying academic survey data, and launch depends on confirming commercial-use terms or a license with the survey's operator, Peking University.