NewsReach: Recommender Distribution Audits for Publishers

A quarterly audit for news publishers and public broadcasters that measures how their content is surfaced by search and social recommenders across a consented, demographically diverse panel of real users. The panel is seeded by recruiting through participating publishers' own audiences, with demographic gaps filled by paid recruitment through research-panel vendors; participants receive a modest recurring payment for keeping the monitoring extension installed, and the panel is re-balanced every quarter.