Nielsen Norman Group

Nielsen Norman Group (NN/g) is a UX research, consulting, and training firm founded in 1998 by Jakob Nielsen, Don Norman, and Bruce Tognazzini. The organization is widely regarded as one of the most influential and authoritative independent voices in the usability and UX field, known for its research-backed articles and reports.

The firm provides a range of services including UX research and consulting, training courses, annual conferences, and a formal UX certification program. Its primary audience consists of corporate design teams, product managers, and researchers.

Innovation in this space is highly relevant to NN/g as they specialize in evidence-based design and human-computer interaction, leveraging the foundational work of its founders—such as the "10 Usability Heuristics" and the concept of "user-centered design"—to guide industry standards.