Seedlabs

SiteSketch: An On-Site Sketching Kit for In-Situ Data Display Ideation

A field kit for designers to sketch data displays directly onto photos of the place where the screen will be installed.

A boxed field kit plus tablet templates that lets design teams run early-stage situated-visualization ideation in the real environment — sketching data overlays on transparent sheets and site photos where the display will actually live, instead of at a desk in Figma.

Computer ScienceData Visualization and Analytics
Cognitive-Adaptive Visual AnalyticsEnterprise AR and spatial design services (industrial frontline overlays, retail in-situ displays).

Concept

A print-plus-digital toolkit for the earliest stage of designing in-situ data displays (AR overlays, ambient wall panels, machine-side indicators). Contents: (1) site-anchored sketching media — transparent overlay sheets and static clings placed directly on the target wall, machine, or shelf, plus printable "site-photo frames" for sketching overlays on photos of the real context; (2) sticker/stencil packs of common in-situ visualization elements (gauges, arcs, labels, ambient indicators) sized for at-distance legibility; (3) a deck of facilitation cards sequencing ideation activities demonstrated in workshop studies (individual sketch → context walk → overlay critique → concept merge). The output is site-anchored concept sketches that carry the physical context into later digital design, replacing context-free wireframes.

Why now

The thesis's first empirical study provides direct findings from sketching and ideation workshops for situated visualization design, including insights into which ideation activities and which sketching materials work at the early stage [0] — exactly the raw material a packaged kit needs, and something no current design tool offers (Figma/Miro canvases are desk-bound and strip out the physical context). The accompanying survey confirms that situated visualization spans visualization, HCI, and AR communities with fragmented, operationally focused methods [1], so practitioner teams today have no packaged way to ideate in context. The kit converts demonstrated workshop activities into a product sized to design-agency and enterprise-AR workflows; claims stay modest because the evidence is workshop findings, not a deployed tool.

Written by GLM · 12 Oct 2026

AI assessment

Backed by 2 papers77

A low-fidelity physical toolkit that bridges the gap between desk-bound wireframing and high-fidelity AR prototyping by bringing ideation directly into the physical environment.

Evidence strength
4/5
The idea is directly derived from a thesis that explicitly conducted empirical studies on sketching materials and ideation activities for situated visualization.
Market pull
3/5
While high-end agencies (Accenture Song) value design rigor, the buyer is a niche subset of UX designers specializing in spatial computing.
Novelty & moat
3/5
It complements the 'Situate' canvas by moving from a digital framework to a physical kit, providing a distinct tactile mechanism for ideation.
Feasibility
5/5
The MVP is essentially a curated set of physical stationery and templates, requiring almost no technical development to launch.
Wedge clarity
4/5
The 'on-site sketching kit' is a sharp, specific entry point that solves the immediate problem of context-free wireframing.
Simplicity / focus
5/5
The product is a single, focused physical kit with a clear purpose, avoiding the 'platform' trap.

Scored by Gemma 4 · 12 Oct 2026. Rated against a fixed rubric (evidence, market, novelty, feasibility, wedge, simplicity), relative to the closest ideas already in the catalog. A prior estimate to compare ideas before real-world signal arrives.

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Who benefits

  • TeamViewercompany

    TeamViewer Frontline builds AR work-instruction and pick-by-vision tools for warehouse and logistics workers; an on-site sketching protocol matches how those overlays must be designed next to the actual racks, scanners, and workflows.

  • Magic Leapcompany

    Its Magic Leap 2 enterprise AR business designs in-situ overlays for frontline workers; a site-anchored ideation kit gives its solutions teams a faster way to co-design overlays with clients on the shop floor.

  • Accenture Songcompany

    The agency runs spatial and AR design engagements for retail and industrial clients and needs repeatable workshop formats; a packaged situated-visualization ideation kit is directly sellable inside its design sprints.

  • IKEAcompany

    IKEA Kreativ and in-store digital displays involve visualizing data and products in real home contexts; the kit helps its experience teams sketch display concepts against actual environments rather than blank canvases.

Research it builds on

  1. What's the Situation with Situated Visualization? A Survey and Perspectives on Situatedness
    Nathalie Bressa, Henrik Korsgaard, Aurélien Tabard et al. · 2021 · 125 citations
    All ideas from this paper →
  2. Data In Situ:a Design Approach for Situated Visualization
    Nathalie Bressa · 2021 · 1 citations
    All ideas from this paper →
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feasibility